irearto go

Vic made the best burgers, period. This was ironic because Vic wasn't American at all; Vic wasn't even his real name, but he went by it because his given name was too hard for most people to pronounce, much less remember.

When Vic asked for money to start his own restaurant, his friends were quick to invest in the project because it was guaranteed to be a success. No one invested more than his roommate, Oliver, who had just come into some money from an inheritance. On opening day, however, Oliver was kicking himself.

"Where's the burgers, Vic?" he cried.

"No burgers! They're common! I've brought a recipe from my home country. It's unique and delicious! You try." he said, shoving a hot sandwich into Oliver's hands.

"It tastes funny, and the meat is hard to chew. What is it?" asked Oliver.

"It's a traditional batter dipped ear! Nothing beats a hot steaming ear to go!" said Vic.

Oliver spat the ear out violently. "Ear? Ear to go? That's your brilliant restaurant idea? It's insane!"

"It's different. People, they want different." Vic replied.

"No! People won't order an ear to go; they wouldn't order an ear for dining in, either. That's a byproduct! It's supposed to be made into pet food or thrown away or something!" said Oliver.

"Such waste!" said Vic. "My restaurant is only a drive thru, anyways. The only way to eat ear is to go; too much chew and crunch to eat sitting down somewhere. Bad date food; good soul food!"

"Hey, mister! Your sign's done. Wanna give it a look over?" asked a workman from the door. Oliver and Vic stepped outside and to Oliver's horror, a giant neon sign reading "Ear To Go" graced the top of the small building, complete with flashing ear logo.

"Dear God, how much did that cost?" whispered Oliver, more to himself than anyone else.

"Don't worry, kid. We may be out of money, but the butcher said he wouldn't charge us for ear and we have plenty of buns! Ear To Go is still in business!"

"You spent all the money on an Ear To Go sign?!?" Oliver fumed.

"You're nothing without a good brand and marketing. I've lived in America long enough to know that!" Vic replied.

No one could have predicted Ear To Go's success. With the economy in a slump and the population growing more aware of needless waste, Ear To Go offered the perfect solution: cheap, hearty meals made with ingredients that would have otherwise been thrown away. It was green, hip and affordable. Ear To Go has expanded to 16 different countries and counting. Look for an Ear To Go near you!

silkcherryblossoms
2012-01-02